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http://hdl.handle.net/11718/4571| Title: | Some Thoughts on Marketing to EC |
| Authors: | Koshy, Abraham Jain, Abhinandan K. |
| Keywords: | Marketing |
| Issue Date: | 1-Jul-2010 |
| Citation: | Koshy, Abraham and Jain, Abhinandan K., "Some Thoughts on Marketing to EC" in V. R. Gaikwad (ed), EC 1992 and Beyond. New Delhi: Oxford & IBH Publishing Pvt. Ltd., (1994), pp. 111-119 |
| Description: | V. R. Gaikwad (ed), EC 1992 and Beyond. New Delhi: Oxford & IBH Publishing Pvt. Ltd., (1994), pp. 111-119 |
| URI: | http://hdl.handle.net/11718/4571 |
| Appears in Collections: | Book Chapters |
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