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http://hdl.handle.net/11718/4802| Title: | For Whom the Books Speak! Building and Leveraging a New Image for Libraries |
| Authors: | Kalaga, Anil Monippally, M. M. |
| Keywords: | Library |
| Issue Date: | 7-Jul-2010 |
| Citation: | Kalaga, Anil and Monippally, M.M., "For whom the books speak! Building and Leveraging a New Image for Libraries" in Dinesh K. Gupta and Ashok Jambhekar (eds), An Integrated Approach to Services Marketing: A Book of Readings of Marketing of Library and Information Services. Mumbai: Allied Publishers, (2003), pp. 287-299 |
| Description: | Dinesh K. Gupta and Ashok Jambhekar (eds), An Integrated Approach to Services Marketing: A Book of Readings of Marketing of Library and Information Services. Mumbai: Allied Publishers, (2003), pp. 287-299 |
| URI: | http://hdl.handle.net/11718/4802 |
| Appears in Collections: | Book Chapters |
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