IIMA Institutional Repository
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http://hdl.handle.net/11718/5236| Title: | Vision for Survival |
| Authors: | Koshy, Abraham |
| Keywords: | Strategic Marketing |
| Issue Date: | 14-Jul-2010 |
| Description: | The Economic Times, Strategic Marketing - A Special Compilation for Brand Equity, (February, 1997) |
| URI: | http://hdl.handle.net/11718/5236 |
| Appears in Collections: | Newspaper Articles |
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