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http://hdl.handle.net/11718/5393Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Chaudhuri, Shekhar | |
| dc.contributor.author | Ray, Sougata | |
| dc.date.accessioned | 2010-07-15T10:15:41Z | |
| dc.date.available | 2010-07-15T10:15:41Z | |
| dc.date.copyright | 1997 | |
| dc.date.issued | 2010-07-15T10:15:41Z | |
| dc.identifier.uri | http://hdl.handle.net/11718/5393 | |
| dc.description | Strategic Marketing, An Economic Times Brand Equity Presentation, (November 1997) | en |
| dc.language.iso | en | en |
| dc.subject | Strategic Marketing | en |
| dc.title | Competitiveness: A Managerial Perspective | en |
| dc.type | Newspaper | en |
| Appears in Collections: | Newspaper Articles | |
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