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http://hdl.handle.net/11718/5393| Title: | Competitiveness: A Managerial Perspective |
| Authors: | Chaudhuri, Shekhar Ray, Sougata |
| Keywords: | Strategic Marketing |
| Issue Date: | 15-Jul-2010 |
| Description: | Strategic Marketing, An Economic Times Brand Equity Presentation, (November 1997) |
| URI: | http://hdl.handle.net/11718/5393 |
| Appears in Collections: | Newspaper Articles |
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