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|2018||An experimental investigation of advertising effectiveness in roadblock advertising||Parida, Biswajita|
|2013||Impact of Quantity Scarcity and Time Scarcity Appeals on Consumers’ Response: Role of Need for Uniqueness and Deal Proneness||Soni, Mayank Jyotsna|
|1998||Consumer evaluation of brand extensions: the process, and moderating role of involvement||Ganapathy, Shobha|
|2016||Perception of foreignness of brands: An investigation of consumers classification schema and its impact on brand evaluations||Dadhich, Harsh|
|2019||Toward a better understanding of negation and brand recall memory||Mandal, Sudipta|
|2020||Impact of order of presentation and prominent presentation of brand and attribute on consumers’ willingness to pay||Narayanan, Priya|