IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2018 | An experimental investigation of advertising effectiveness in roadblock advertising | Parida, Biswajita |
| 2013 | Impact of Quantity Scarcity and Time Scarcity Appeals on Consumers’ Response: Role of Need for Uniqueness and Deal Proneness | Soni, Mayank Jyotsna |
| 1998 | Consumer evaluation of brand extensions: the process, and moderating role of involvement | Ganapathy, Shobha |
| 2016 | Perception of foreignness of brands: An investigation of consumers classification schema and its impact on brand evaluations | Dadhich, Harsh |
| 2019 | Toward a better understanding of negation and brand recall memory | Mandal, Sudipta |
| 2020 | Impact of order of presentation and prominent presentation of brand and attribute on consumers’ willingness to pay | Narayanan, Priya |