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http://hdl.handle.net/11718/5448| Title: | Consumer dissatisfaction analysis: a source of competitive opportunity |
| Authors: | Ramachandran, K. |
| Keywords: | Consumer Dissatisfaction |
| Issue Date: | 15-Jul-1997 |
| Description: | Strategic Marketing, Vol. 1, No. 2, (February 1998) |
| URI: | http://hdl.handle.net/11718/5448 |
| Appears in Collections: | Journal Articles |
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