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Issue Date | Title | Author(s) |
---|---|---|
2016 | Impact of Overlapping Price Ranges on Psychological Price Perception: Revisiting The Range Theory of Pricing | Jaikumar, Saravana |
2013 | Impact of Perceived Bases of Power of Brand on Consumers’ Behaviour and Attitude in a Brand-Consumer Relationship Context | Raj, Roopika |
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