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Issue Date | Title | Author(s) |
---|---|---|
2008 | Store format choice behavior for planned purchases – a case of bulk grocery | Anand, Kamaljit S. |
1998 | Consumer evaluation of brand extensions: the process, and moderating role of involvement | Ganapathy, Shobha |
1997 | Study of the repurchase behaviour of farmers: case of the Indian tractor market | Saxena, Amar |
2017 | The influence and interaction of online store brand and product brand on pre-purchase and post-purchase consumer behaviour | Kumar K., Jithesh |
24-Sep-2021 | Essays on consumers’ responses to retail promotions | Kumari, Rashmi |
2023 | Essays on the elements of consumer journeys in retailing | Akella, Laxminarayana Yashaswy |