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http://hdl.handle.net/11718/5660| Title: | Measuring the efficacy of marketing spends |
| Authors: | Banerjee, Arindam Awasthy, Dheeraj |
| Keywords: | Marketing |
| Issue Date: | 19-Jul-2002 |
| Description: | Banerjee, Arindam(January 2003) Measuring the efficacy of marketing spends/ Indian Management, |
| URI: | http://hdl.handle.net/11718/5660 |
| Appears in Collections: | Journal Articles |
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