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http://hdl.handle.net/11718/5660Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Banerjee, Arindam | |
| dc.contributor.author | Awasthy, Dheeraj | |
| dc.date.accessioned | 2010-07-19T04:23:49Z | |
| dc.date.available | 2010-07-19T04:23:49Z | |
| dc.date.copyright | 2002 | |
| dc.date.issued | 2002-07-19T04:23:49Z | |
| dc.identifier.uri | http://hdl.handle.net/11718/5660 | |
| dc.description | Banerjee, Arindam(January 2003) Measuring the efficacy of marketing spends/ Indian Management, | en |
| dc.language.iso | en | en |
| dc.subject | Marketing | en |
| dc.title | Measuring the efficacy of marketing spends | en |
| dc.type | Article | en |
| Appears in Collections: | Journal Articles | |
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