IIMA Institutional Repository
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http://hdl.handle.net/11718/5901| Title: | Marketing management and beyond: a historical overview |
| Authors: | Dholakia, Ruby Roy Stern, Louis W. Bagozzi, Richard P. |
| Issue Date: | 21-Oct-1977 |
| Citation: | Decision, Vol.4, No.4, October 1977, 279-290 |
| URI: | http://hdl.handle.net/11718/5901 |
| Appears in Collections: | Journal Articles |
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