IIMA Institutional Repository
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http://hdl.handle.net/11718/5901Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Dholakia, Ruby Roy | |
| dc.contributor.author | Stern, Louis W. | |
| dc.contributor.author | Bagozzi, Richard P. | |
| dc.date.accessioned | 2010-07-21T10:16:13Z | |
| dc.date.available | 2010-07-21T10:16:13Z | |
| dc.date.copyright | 1977-10 | |
| dc.date.issued | 1977-10-21T10:16:13Z | |
| dc.identifier.citation | Decision, Vol.4, No.4, October 1977, 279-290 | en |
| dc.identifier.uri | http://hdl.handle.net/11718/5901 | |
| dc.language.iso | en | en |
| dc.title | Marketing management and beyond: a historical overview | en |
| dc.type | Article | en |
| Appears in Collections: | Journal Articles | |
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