IIMA Institutional Repository
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http://hdl.handle.net/11718/5903Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Dholakia, Ruby Roy | |
| dc.contributor.author | Sternthal, Brian | |
| dc.contributor.author | Leavitt, Clark | |
| dc.date.accessioned | 2010-07-21T10:17:59Z | |
| dc.date.available | 2010-07-21T10:17:59Z | |
| dc.date.copyright | 1978-03 | |
| dc.date.issued | 1978-03-21T10:17:59Z | |
| dc.identifier.citation | Journal of Consumer Research, Vol.4, No.4, March 1978 | en |
| dc.identifier.uri | http://hdl.handle.net/11718/5903 | |
| dc.language.iso | en | en |
| dc.title | The persuasive effect of source credibility: tests of cognitive response | en |
| dc.type | Article | en |
| Appears in Collections: | Journal Articles | |
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