IIMA Institutional Repository
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http://hdl.handle.net/11718/5994Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Jain, Abhinandan K. | |
| dc.contributor.author | Khurana, Rakesh | |
| dc.date.accessioned | 2010-07-22T06:43:09Z | |
| dc.date.available | 2010-07-22T06:43:09Z | |
| dc.date.copyright | 1977-07 | |
| dc.date.issued | 1977-07-22T06:43:09Z | |
| dc.identifier.citation | Promotion, July 1977 | en |
| dc.identifier.uri | http://hdl.handle.net/11718/5994 | |
| dc.language.iso | en | en |
| dc.title | Advertising and consumer interest | en |
| dc.type | Article | en |
| Appears in Collections: | Magazine Articles | |
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