Strategic options for entry into international markets

Abstract

An increasing number of firms both in the advanced economies, the Newly Industrialized Countries (NICs) and deregulating and liberalizing economies like India are realizing the need for a broader perspective on developing their strategic plans that they have been hitherto used to. They have been increasingly facing competition in their home markets from firms originating in other countries. Another important development is that many firms in the US, Japan, Europe and some other countries are generating an increasing proportion of their annual sales from international markets. Firms like Exxon, IBM, Colgate-Palmolive, CPC International, Unilever, Philips and Nestle drawn more that 60 percent of theory annual sales turnover from international markets.