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http://hdl.handle.net/11718/6091| Title: | International Marketing |
| Authors: | Mohan, Mahendra |
| Issue Date: | 23-Jul-2010 |
| Citation: | Vikalpa, Vol. 3, No. 2, April 1978 |
| Abstract: | The concept and practice of internationa I marketing needs to undergo a radical reorientation if it has to play its proper role in the eighties and beyond. An obvious challenge at the present juncture comes from the resurgence of protectionism in industrial nations. The frontiers of international marketing should be. widened to harness. the potential of emergent semi-industrial nations. |
| URI: | http://hdl.handle.net/11718/6091 |
| Appears in Collections: | Journal Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Internationalmarketing_Mahendramohan.pdf Restricted Access | 382.44 kB | Adobe PDF | View/Open Request a copy |
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