Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/6091
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dc.contributor.authorMohan, Mahendra
dc.date.accessioned2010-07-23T09:44:30Z
dc.date.available2010-07-23T09:44:30Z
dc.date.copyright1978-04
dc.date.issued2010-07-23T09:44:30Z
dc.identifier.citationVikalpa, Vol. 3, No. 2, April 1978en
dc.identifier.urihttp://hdl.handle.net/11718/6091
dc.description.abstractThe concept and practice of internationa I marketing needs to undergo a radical reorientation if it has to play its proper role in the eighties and beyond. An obvious challenge at the present juncture comes from the resurgence of protectionism in industrial nations. The frontiers of international marketing should be. widened to harness. the potential of emergent semi-industrial nations.
dc.language.isoenen
dc.titleInternational Marketingen
dc.typeArticleen
Appears in Collections:Journal Articles

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