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http://hdl.handle.net/11718/6194| Title: | Banwari Lal and Subir Bose |
| Authors: | Dholakia, Nikhilesh |
| Keywords: | Marketing |
| Issue Date: | 26-Jul-2010 |
| Abstract: | Deals with the situation where a major retailer of consumer products is obtaining supplies through unauthorized channels. The problem is to motivate the retailer to deal with the authorized salesman and distributor. The case can be used for introducing issues pertaining to distribution channels and sales management. |
| URI: | http://hdl.handle.net/11718/6194 |
| Appears in Collections: | Cases and Notes |
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