Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/6199
Title: The Ranipet Begumpur Sales War
Authors: Dholakia, Nikhilesh
Keywords: Marketing
Issue Date: 26-Jul-2010
Abstract: Deals with a sales territory dispute. Janardhan has accused Thomas of "stealing" sales from his territory. Thomas feels he is generating additional sales by sending patients to a free clinic in Janardhan's territory. An amicable and fair resolution of the dispute is required.
URI: http://hdl.handle.net/11718/6199
Appears in Collections:Cases and Notes

Files in This Item:
There are no files associated with this item.


Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.