IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/6235Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Seetharaman, S. P. | |
| dc.contributor.author | Mukhopadhyay, Sipra | |
| dc.date.accessioned | 2010-07-26T09:18:14Z | |
| dc.date.available | 2010-07-26T09:18:14Z | |
| dc.date.copyright | 1986 | |
| dc.date.issued | 2010-07-26T09:18:14Z | |
| dc.identifier.uri | http://hdl.handle.net/11718/6235 | |
| dc.description.abstract | A company manufacturing oil, soap, cattle-feed, and several other consumer durables wishes to enter into the manufacture of a plant growth stimulator which is based on the by-product of the oil industry. With little or no experience of agricultural input marketing the company has launched a product in competition with similar large companies, one of which is a multinational industry. This case study brings out the problems faced in launching the product. | en |
| dc.language.iso | en | en |
| dc.subject | Agricultural Inputs | en |
| dc.subject | Agriculture | en |
| dc.title | The Launching of Kranti | en |
| dc.type | Cases and Notes | en |
| Appears in Collections: | Cases and Notes | |
Files in This Item:
There are no files associated with this item.
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.