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http://hdl.handle.net/11718/6235| Title: | The Launching of Kranti |
| Authors: | Seetharaman, S. P. Mukhopadhyay, Sipra |
| Keywords: | Agricultural Inputs;Agriculture |
| Issue Date: | 26-Jul-2010 |
| Abstract: | A company manufacturing oil, soap, cattle-feed, and several other consumer durables wishes to enter into the manufacture of a plant growth stimulator which is based on the by-product of the oil industry. With little or no experience of agricultural input marketing the company has launched a product in competition with similar large companies, one of which is a multinational industry. This case study brings out the problems faced in launching the product. |
| URI: | http://hdl.handle.net/11718/6235 |
| Appears in Collections: | Cases and Notes |
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