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http://hdl.handle.net/11718/6237| Title: | Publicity Van |
| Authors: | Shingi, P. M. |
| Keywords: | Agriculture |
| Issue Date: | 26-Jul-2010 |
| Abstract: | This case describes in detail the functioning of an audio-visual van. It is useful for managers concerned with promotional activities in the rural areas. It deals with aspects such as planning, mobilizing resources, scheduling the tour programme, motivation of staff, and public relations in the field. |
| URI: | http://hdl.handle.net/11718/6237 |
| Appears in Collections: | Cases and Notes |
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