Expert Advertising Agency

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/6425

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DC Field	Value	Language
dc.contributor.author	Nathan, S. V.
dc.contributor.author	Bhandari, Labdhi R.
dc.date.accessioned	2010-07-27T10:42:06Z
dc.date.available	2010-07-27T10:42:06Z
dc.date.copyright	1986
dc.date.issued	2010-07-27T10:42:06Z
dc.identifier.uri	http://hdl.handle.net/11718/6425
dc.description.abstract	Expert Advertising Agency was a medium sized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. Two major trends in the environment were: shift in the government's attitude towards liberalization of licensing policies, and the consequent boom in industry and advertising; and the emergence of the television as an important medium of communication and advertising. The major decision alternatives Expert faced pertained to the following areas: 1) Choice of client- market segments, 2) Range of services to be offered, 3) Location of branches, 4) Artwork billing rates, and 5) Expansion of manpower.	en
dc.language.iso	en	en
dc.subject	Advertising	en
dc.subject	Marketing	en
dc.title	Expert Advertising Agency	en
dc.type	Cases and Notes	en
Appears in Collections:	Cases and Notes

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