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http://hdl.handle.net/11718/6437| Title: | Problems in teaching of international marketing |
| Authors: | Mohan, Mahendra |
| Keywords: | International marketing;Teaching |
| Issue Date: | 27-Jul-2010 |
| Series/Report no.: | WP;1978/258 |
| Abstract: | The question of initiating the process of application oriented education in International Marketing in countries like India is examined. Problems and issues in offering suitable programmes in this area for students of management and practicing managers are elaborated. |
| URI: | http://hdl.handle.net/11718/6437 |
| Appears in Collections: | Working Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| WP 1978_258.pdf | 379.64 kB | Adobe PDF | View/Open |
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