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http://hdl.handle.net/11718/645| Title: | Achieve zero customer dissatisfaction for corporate immortality |
| Authors: | Ramachandran, K. |
| Keywords: | Zero Customer Dissatisfaction (ZCD);Corporate immortality |
| Issue Date: | 14-Dec-2009 |
| Series/Report no.: | WP;2000-05-01/1597 |
| Abstract: | The paper goes beyond the term of marketing and other specific functions, and identifies ZCD approach as the route to ensure corporate immortality. The paper draws on experiences of a number of companies to support the arguments. |
| URI: | http://hdl.handle.net/11718/645 |
| Appears in Collections: | Working Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| WP 2000_1597.pdf | 1.08 MB | Adobe PDF | View/Open |
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