Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/645
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dc.contributor.authorRamachandran, K.-
dc.date.accessioned2009-12-14T04:41:56Z-
dc.date.available2009-12-14T04:41:56Z-
dc.date.copyright2000-05-
dc.date.issued2009-12-14T04:41:56Z-
dc.identifier.urihttp://hdl.handle.net/11718/645-
dc.description.abstractThe paper goes beyond the term of marketing and other specific functions, and identifies ZCD approach as the route to ensure corporate immortality. The paper draws on experiences of a number of companies to support the arguments.en
dc.language.isoenen
dc.relation.ispartofseriesWP;2000-05-01/1597-
dc.subjectZero Customer Dissatisfaction (ZCD)en
dc.subjectCorporate immortalityen
dc.titleAchieve zero customer dissatisfaction for corporate immortalityen
dc.typeWorking Paperen
Appears in Collections:Working Papers

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