Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/653
Title: Revisiting the conceptualisation and classification of distribution service outputs
Authors: Waterschoot, Walter van
Sinha, Piyush Kumar
Haes, Joeri De
Lievens, Annouk
Burt, Steve
Keywords: Distribution service output
Issue Date: 14-Dec-2009
Series/Report no.: WP;1857
Abstract: Distribution service outputs structurally play a pivotal role in retail and channel management. This paper critically assesses the nature of Bucklin s classic formulation, which is concerned with numerically expressible economic benefits resulting from the execution of the distribution function, within a perfectly operating economic channel. It is distinguished from post-classic extensions which provide alternative multi-functional or institutional approaches. The paper captures both approaches in a generic higher-order customer value scheme, which also redefines and broadens the traditional economic customer benefits. The proposed generic framework also extends to any marketing subfield, and provides the potential for more focussed theoretical and empirical research.
URI: http://hdl.handle.net/11718/653
Appears in Collections:Working Papers

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