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http://hdl.handle.net/11718/6564| Title: | Distribution: the backbone of Indian marketing system |
| Authors: | Bhandari, Labdhi R. |
| Issue Date: | 26-Aug-1978 |
| Citation: | Economic and Political Weekly, Vol. 13, Issue No. 34, 26 Aug, 1978 |
| Abstract: | Distribution is a crucial function in marketing. It has the dual aspects of meeting the needs of the masses and of making goods and services available on the most competitive terms wherever they are demanded with money. This paper deals with the size and structure of the distributive systems in India and the special requirements of a vastly ranging economy. It aims to identify areas in which changes are called for and to provide an overview of the public distribution system. |
| URI: | http://hdl.handle.net/11718/6564 |
| Appears in Collections: | Journal Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| distribution_the_backbone_of_indian.pdf Restricted Access | 843.65 kB | Adobe PDF | View/Open Request a copy |
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