Distribution: the backbone of Indian marketing system

IIMA Institutional Repository

Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/6564

Full metadata record

DC Field	Value	Language
dc.contributor.author	Bhandari, Labdhi R.
dc.date.accessioned	2010-07-29T06:01:22Z
dc.date.available	2010-07-29T06:01:22Z
dc.date.copyright	1978-08-26
dc.date.issued	1978-08-26T06:01:22Z
dc.identifier.citation	Economic and Political Weekly, Vol. 13, Issue No. 34, 26 Aug, 1978	en
dc.identifier.uri	http://hdl.handle.net/11718/6564
dc.description.abstract	Distribution is a crucial function in marketing. It has the dual aspects of meeting the needs of the masses and of making goods and services available on the most competitive terms wherever they are demanded with money. This paper deals with the size and structure of the distributive systems in India and the special requirements of a vastly ranging economy. It aims to identify areas in which changes are called for and to provide an overview of the public distribution system.
dc.language.iso	en	en
dc.title	Distribution: the backbone of Indian marketing system	en
dc.type	Article	en
Appears in Collections:	Journal Articles

Files in This Item:

File	Description	Size	Format
distribution_the_backbone_of_indian.pdf Restricted Access		843.65 kB	Adobe PDF	View/Open Request a copy