IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/6604| Title: | Palace on Wheels |
| Authors: | Bhatt, Sanjeev |
| Keywords: | Hotel and Tourism |
| Issue Date: | 29-Jul-2010 |
| Abstract: | This case illustrates the genesis of the project and its development process. It describes the inter organizational setup involved in the project that raises interesting issues on inter-organizational coordination and the need for a project captain. The case documents the existing marketing strategy for the case and the lacunae that undermines the marketing effectiveness of the package. It also underlines the importance of judicious segmentation and target market selection strategy. |
| URI: | http://hdl.handle.net/11718/6604 |
| Appears in Collections: | Cases and Notes |
Files in This Item:
There are no files associated with this item.
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.