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http://hdl.handle.net/11718/6661| Title: | Predicting new product success: role of product category related perceptual variables |
| Authors: | Mehta, Subhash C. Pandya, Anil M. |
| Issue Date: | 30-Apr-1979 |
| Citation: | Vikalpa, Vol. 4, No.2, April 1979, pp. 135-47 |
| Abstract: | This paper is concerned with the decision-making processes of consumers when faced with a new brand situation in a familiar product category. It relates intention to buy a new brand with a number of different perceptual variables regarding the product category and compares these relations across different product categories. |
| URI: | http://hdl.handle.net/11718/6661 |
| Appears in Collections: | Journal Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Predictingnewproduct.pdf Restricted Access | 741.58 kB | Adobe PDF | View/Open Request a copy |
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