IIMA Institutional Repository
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http://hdl.handle.net/11718/6661Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Mehta, Subhash C. | |
| dc.contributor.author | Pandya, Anil M. | |
| dc.date.accessioned | 2010-07-30T05:32:00Z | |
| dc.date.available | 2010-07-30T05:32:00Z | |
| dc.date.copyright | 1979-04 | |
| dc.date.issued | 1979-04-30T05:32:00Z | |
| dc.identifier.citation | Vikalpa, Vol. 4, No.2, April 1979, pp. 135-47 | en |
| dc.identifier.uri | http://hdl.handle.net/11718/6661 | |
| dc.description.abstract | This paper is concerned with the decision-making processes of consumers when faced with a new brand situation in a familiar product category. It relates intention to buy a new brand with a number of different perceptual variables regarding the product category and compares these relations across different product categories. | |
| dc.language.iso | en | en |
| dc.title | Predicting new product success: role of product category related perceptual variables | en |
| dc.type | Article | en |
| Appears in Collections: | Journal Articles | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Predictingnewproduct.pdf Restricted Access | 741.58 kB | Adobe PDF | View/Open Request a copy |
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