Sheetal Air Coolers

Abstract

The case discusses introduction of a new concept in air-cooling, a technologically innovative product, in the place of conventional air coolers. The entrepreneur is faced with three options of technology with various levels of capital investment requirements in the small scale sector, and other implications on the organization in terms of location, distribution, coordination, and control. The case can be a useful tool to teach management decision-making process by considering the implications of various alternative solutions to any given problem.