The Television Industry

IIMA Institutional Repository

Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/6853

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DC Field	Value	Language
dc.contributor.author	Murthy, K. R. S.
dc.date.accessioned	2010-08-03T08:42:56Z
dc.date.available	2010-08-03T08:42:56Z
dc.date.copyright	1990
dc.date.issued	2010-08-03T08:42:56Z
dc.identifier.uri	http://hdl.handle.net/11718/6853
dc.description.abstract	The note on the television industry describes government policies governing the manufacture and sale of TV sets in the 70s and 80s. It also covers the trends in the world consumer electronics industry, which supplied the technology and some components of the Indian industry as well as trends in the indigenous component industry. The note is useful in discussing the structure of the industry — technology/component suppliers and assemblers, changing relationships between manufacturers and dealers, between dealers and consumers, and among competitors. The profiles of some TV manufacturers enable a discussion of the implications of changes from the point of view of individual producers or groups such as small scale and public sector manufacturers.	en
dc.language.iso	en	en
dc.subject	Television	en
dc.subject	Business Policy	en
dc.title	The Television Industry	en
dc.type	Cases and Notes	en
Appears in Collections:	Cases and Notes

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