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http://hdl.handle.net/11718/6870| Title: | Marketing of Condoms |
| Authors: | Rao, Srinivas S. |
| Keywords: | Condom Manufacturing;Business Policy |
| Issue Date: | 3-Aug-2010 |
| Abstract: | This is a case in social marketing and consumer marketing of condoms and the business strategies being followed by three condom manufacturers -- London Rubber Company (I), Hindustan Latex Limited, and Lorcom (Protectives) Ltd. These three companies belong to different sectors--private, public, and joint sector. |
| URI: | http://hdl.handle.net/11718/6870 |
| Appears in Collections: | Cases and Notes |
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