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http://hdl.handle.net/11718/6870Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Rao, Srinivas S. | - |
| dc.date.accessioned | 2010-08-03T10:21:40Z | - |
| dc.date.available | 2010-08-03T10:21:40Z | - |
| dc.date.copyright | 1990 | - |
| dc.date.issued | 2010-08-03T10:21:40Z | - |
| dc.identifier.uri | http://hdl.handle.net/11718/6870 | - |
| dc.description.abstract | This is a case in social marketing and consumer marketing of condoms and the business strategies being followed by three condom manufacturers -- London Rubber Company (I), Hindustan Latex Limited, and Lorcom (Protectives) Ltd. These three companies belong to different sectors--private, public, and joint sector. | en |
| dc.language.iso | en | en |
| dc.subject | Condom Manufacturing | en |
| dc.subject | Business Policy | en |
| dc.title | Marketing of Condoms | en |
| dc.type | Cases and Notes | en |
| Appears in Collections: | Cases and Notes | |
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