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http://hdl.handle.net/11718/6895| Title: | Spartek Ceramics India Limited (A) |
| Authors: | Venkiteswaran, N. |
| Keywords: | Ceramic Tiles;Finance & Accounting |
| Issue Date: | 4-Aug-2010 |
| Abstract: | The focus of the case is on the entry strategy of Spartek Ceramics India Limited., especially product selection, technology, marketing, and financial strategies of a start-up venture. It examines the alternative growth strategies open to the company in the context of changing industry structure and increased competition. The case also examines the competitive structure of the ceramic tile industry. |
| URI: | http://hdl.handle.net/11718/6895 |
| Appears in Collections: | Cases and Notes |
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