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http://hdl.handle.net/11718/7038| Title: | Kalyan Pharma Ltd. |
| Authors: | Raghuram, G. Jain, Abhinandan K. Agrawal, Pramod K. |
| Keywords: | Pharmaceuticals |
| Issue Date: | 5-Aug-2010 |
| Abstract: | This Case reviews the distribution system of the pharmaceutical company over various years. There have been at least four changes in the distribution system, as a response to environmental, marketing and cost considerations. The case further focuses on the recent change in distribution system where a new link is added in the distribution system using carrying and forwarding agencies. Data is available to analyze the pros and cons of this recent change over. |
| URI: | http://hdl.handle.net/11718/7038 |
| Appears in Collections: | Cases and Notes |
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