IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/7038Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Raghuram, G. | - |
| dc.contributor.author | Jain, Abhinandan K. | - |
| dc.contributor.author | Agrawal, Pramod K. | - |
| dc.date.accessioned | 2010-08-05T11:03:23Z | - |
| dc.date.available | 2010-08-05T11:03:23Z | - |
| dc.date.copyright | 1992 | - |
| dc.date.issued | 2010-08-05T11:03:23Z | - |
| dc.identifier.uri | http://hdl.handle.net/11718/7038 | - |
| dc.description.abstract | This Case reviews the distribution system of the pharmaceutical company over various years. There have been at least four changes in the distribution system, as a response to environmental, marketing and cost considerations. The case further focuses on the recent change in distribution system where a new link is added in the distribution system using carrying and forwarding agencies. Data is available to analyze the pros and cons of this recent change over. | en |
| dc.language.iso | en | en |
| dc.subject | Pharmaceuticals | en |
| dc.title | Kalyan Pharma Ltd. | en |
| dc.type | Cases and Notes | en |
| Appears in Collections: | Cases and Notes | |
Files in This Item:
There are no files associated with this item.
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.