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http://hdl.handle.net/11718/7042| Title: | Good Knight |
| Authors: | Ramachandran, K. |
| Keywords: | Health Care Products;Business Policy |
| Issue Date: | 5-Aug-2010 |
| Abstract: | The case discusses the humble beginnings of Transelektra Domestic Products Limited which has introduced brand names such as Goodknight Mosquito Repellers, Snaggy Diapers, and Hit Aerosol Insecticides. The case narrates the painful experience of its promoter in setting up the company and the subsequent innovative strategies followed in developing the brands and achieving a turnover of over rupees fifty crores in a short span of seven years. |
| URI: | http://hdl.handle.net/11718/7042 |
| Appears in Collections: | Cases and Notes |
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