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http://hdl.handle.net/11718/7138Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Chhokar, Jagdeep S. | - |
| dc.contributor.author | Jain, Abhinandan K. | - |
| dc.contributor.author | Vyas, Preeta H. | - |
| dc.date.accessioned | 2010-08-09T06:27:06Z | - |
| dc.date.available | 2010-08-09T06:27:06Z | - |
| dc.date.copyright | 1994 | - |
| dc.date.issued | 2010-08-09T06:27:06Z | - |
| dc.identifier.uri | http://hdl.handle.net/11718/7138 | - |
| dc.description.abstract | The case describes the strategies developed and changes planned by a large trading company to deal with a radically changed economic environment in India. MMTC Limited, a public sector company, found itself facing a likely sharp fall in its turnover in mid 1992, due to the liberalization and restructuring of the Indian economy. The revised mission, objectives, and focus; and various functional strategies developed by the company to meet the changed situation are described in the case. Projections of its performance in the next two years (1993-94 and 1994-95) are also given. | en |
| dc.language.iso | en | en |
| dc.subject | Trading | en |
| dc.subject | Marketing | en |
| dc.title | MMTC Limited: 1992 (B) | en |
| dc.type | Cases and Notes | en |
| Appears in Collections: | Cases and Notes | |
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