Indian Products Limited (B): Plan of Data Analysis and Inference Building

Abstract

The Case (B) describes the process of data preparation, including preparation of the codebook, and proposed data analysis plan for achieving the objectives of the research described in Case (A) (MAR0303(A)). The objectives were to assess whether an opportunity existed for a new brand of small pack refined oil brand. The use of Case (A) (MAR0303(A)) is necessary to handle this case. The case can be used for understanding and evaluating the proposed data preparation and data analysis plan.