IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/7165Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Jain, Abhinandan K. | - |
| dc.date.accessioned | 2010-08-09T10:17:32Z | - |
| dc.date.available | 2010-08-09T10:17:32Z | - |
| dc.date.copyright | 1994 | - |
| dc.date.issued | 2010-08-09T10:17:32Z | - |
| dc.identifier.uri | http://hdl.handle.net/11718/7165 | - |
| dc.description.abstract | The Case (B) describes the process of data preparation, including preparation of the codebook, and proposed data analysis plan for achieving the objectives of the research described in Case (A) (MAR0303(A)). The objectives were to assess whether an opportunity existed for a new brand of small pack refined oil brand. The use of Case (A) (MAR0303(A)) is necessary to handle this case. The case can be used for understanding and evaluating the proposed data preparation and data analysis plan. | en |
| dc.language.iso | en | en |
| dc.subject | Edible Oil | en |
| dc.subject | Marketing | en |
| dc.title | Indian Products Limited (B): Plan of Data Analysis and Inference Building | en |
| dc.type | Cases and Notes | en |
| Appears in Collections: | Cases and Notes | |
Files in This Item:
There are no files associated with this item.
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.