Indian Products Limited (C)

IIMA Institutional Repository

Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/7166

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DC Field	Value	Language
dc.contributor.author	Jain, Abhinandan K.	-
dc.date.accessioned	2010-08-09T10:19:21Z	-
dc.date.available	2010-08-09T10:19:21Z	-
dc.date.copyright	1994	-
dc.date.issued	2010-08-09T10:19:21Z	-
dc.identifier.uri	http://hdl.handle.net/11718/7166	-
dc.description.abstract	The cases can be used for evaluating data analysis and inferences drawn for selecting one or more product concepts for further scrutiny in the process of new product introduction. The techniques used in Case (C) are for univariate, bivariate, and multivariate regression analysis. The context is that of a research to test four concepts of a new product in the small pack refined oil market. The research also is briefly described. The Case (D) presents a MDS map of the products and concepts used in the research and the interpretation of the dimensions identified. It is possible to use Case (C) by itself or both cases (C) and (D). It would be helpful to use IPL (A) (MAR0303(A)) as a background reading.	en
dc.language.iso	en	en
dc.subject	Edible Oil	en
dc.subject	Marketing	en
dc.title	Indian Products Limited (C)	en
dc.type	Cases and Notes	en
Appears in Collections:	Cases and Notes

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