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http://hdl.handle.net/11718/7167| Title: | Indian Products Limited (D): Market Positioning and Choice of the Concept |
| Authors: | Jain, Abhinandan K. |
| Keywords: | Edible Oil;Marketing |
| Issue Date: | 9-Aug-2010 |
| Abstract: | The Case (D) presents a MDS map of the products and concepts used in the research and the interpretation of the dimensions identified. It is possible to use Case (C) by itself of both cases (C) and (D). It would be helpful to use IPL (A) as a background reading. |
| URI: | http://hdl.handle.net/11718/7167 |
| Appears in Collections: | Cases and Notes |
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