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http://hdl.handle.net/11718/7167Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Jain, Abhinandan K. | - |
| dc.date.accessioned | 2010-08-09T10:21:50Z | - |
| dc.date.available | 2010-08-09T10:21:50Z | - |
| dc.date.copyright | 1994 | - |
| dc.date.issued | 2010-08-09T10:21:50Z | - |
| dc.identifier.uri | http://hdl.handle.net/11718/7167 | - |
| dc.description.abstract | The Case (D) presents a MDS map of the products and concepts used in the research and the interpretation of the dimensions identified. It is possible to use Case (C) by itself of both cases (C) and (D). It would be helpful to use IPL (A) as a background reading. | en |
| dc.language.iso | en | en |
| dc.subject | Edible Oil | en |
| dc.subject | Marketing | en |
| dc.title | Indian Products Limited (D): Market Positioning and Choice of the Concept | en |
| dc.type | Cases and Notes | en |
| Appears in Collections: | Cases and Notes | |
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