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http://hdl.handle.net/11718/7234Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Chhokar, Jagdeep S. | - |
| dc.contributor.author | Jain, Abhinandan K. | - |
| dc.date.accessioned | 2010-08-11T05:51:22Z | - |
| dc.date.available | 2010-08-11T05:51:22Z | - |
| dc.date.copyright | 1995 | - |
| dc.date.issued | 2010-08-11T05:51:22Z | - |
| dc.identifier.uri | http://hdl.handle.net/11718/7234 | - |
| dc.description.abstract | The case describes the initial efforts made by a medium sized manufacturer of engineering equipment to enter international markets. The product-market choice and the experience of breaking into the first foreign market in Malaysia are described in some detail. | en |
| dc.language.iso | en | en |
| dc.subject | Engineering | en |
| dc.subject | Marketing | en |
| dc.title | ISGEC (A): Early Initiatives | en |
| dc.type | Cases and Notes | en |
| Appears in Collections: | Cases and Notes | |
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