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http://hdl.handle.net/11718/7234| Title: | ISGEC (A): Early Initiatives |
| Authors: | Chhokar, Jagdeep S. Jain, Abhinandan K. |
| Keywords: | Engineering;Marketing |
| Issue Date: | 11-Aug-2010 |
| Abstract: | The case describes the initial efforts made by a medium sized manufacturer of engineering equipment to enter international markets. The product-market choice and the experience of breaking into the first foreign market in Malaysia are described in some detail. |
| URI: | http://hdl.handle.net/11718/7234 |
| Appears in Collections: | Cases and Notes |
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