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http://hdl.handle.net/11718/7257| Title: | Problems in teaching of marketing with special reference to international marketing and advertising |
| Authors: | Mohan, Mahendra |
| Issue Date: | 11-Aug-1979 |
| Citation: | 1979 International Marketing Souvenir, New Delhi: Institute of Marketing and Management, 1979, pp. 65-72 |
| URI: | http://hdl.handle.net/11718/7257 |
| Appears in Collections: | Journal Articles |
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